If I had to describe myself based on my passions I could say that I’m interested in creativity, art, psychology, neuro-marketing, NLP, self-mastering & health which includes following an almost raw and organic diet and love for travels to places where I can surf and dive.
My international background and knowledge of multiple languages and cultures benefit me to stay open-minded and soak up every little bit of inspiration that hits me.

“As a brander, I believe, you have to be a chameleon that adjusts his colors to his environments first, and when the time is ripe, show his dazzling colors.”

Creativity, for me, starts with observation and research (of the client and his target-audience) and ends with connecting dots that are unexpected and surprising.
My professional mission is to help brands and individuals to showcase their full potential with the support of branding.

EXPERIENCE

Currently – Creative Production & Art Direction
Freelance Photo & Video-shoots for; Music Videos,
de Bijenkorf, Rituals, Accor Hotels, Eneco en Holland Casino

2017 – Freelance Graphic Designer
Bang & Olufsen PLAY event – Los Angeles
Graphic Design of Posters, Flyers, Social
Media & Email Content

2017 – Fashion & Branding Internship
LTH JKT – Los Angeles
Branding & Strategy, Art Direction, Graphic Design
of Web-and Brand materials, Lookbooks, Brandbooks,
(Online) Marketing Strategy & Website

2014 – Marketing & Communication Internship
Aardbei Webdesign – Hengelo
Online Marketing, Social Media Content, Brand
Concepting

2009 – Working Student Job
RM-Support – Borne
Graphic Design for Web, Folders, Flyers, Logo’s
and Packaging

SKILLS

Photoshop 80%
Indesign 100%
Illustrator 65%
Premiere 35%
WordPress Development 50%

LANGUAGES

Dutch 100%
English 80%
Russian 70%
German 50%

EDUCATION

2014 – 2018
Fashion & Branding
Amsterdam Fashion Institute (Bachelor)

2017
Minor Fashion & Visual Culture

2013 – 2014
Masterclass Economy
Saxion Hogeschool University (Bachelor)

2012 – 2014
Marketing & Communication
ROC van Twente

SPECIALIZATION

Research – I get into the minds and hearts of your target audience and research market trends and innovations to provide you with the relevant insights.

Visual Identity – Development of a visual identity that expresses your brand-values and can be used through all your channels.

Creative Guidelines & Strategy – Development of creative and strategic guidelines, tone-of-voice, vision & mission and values that cut through the noise and differentiate you from others.

Concepts & Campaigns – Conceptualization of creative concepts and campaigns that intrigues your audience and compels to act.

Design – Translation of your identity into creative online and offline designs, such as logo’s, banners, packaging, visual merchandising and branded spaces.

Art Direction & Production – The translation of creative ideas in outstanding final products.

REFERENCES

Gwendolyn Witkin
Art Director
+31 611520350

Brandon Ziel
Aardbei Webdesign
+31 623444074

Phong Huygn
Don’t Compromise Video
+31 681681743

Let's work together, say hello!