Having a huge interest in Art Direction I have tried to gain as much set-experience as possible by assisting a highly acknowledged Art Director, Gwendolyn Witkin to a range of different shoots for well-known dutch brands Rituals and De Bijenkorf.

Street Couture is a fashion campaign for the Dutch high-end, luxury department store. Combining luxury with street fashion, embracing the diversity of culture, age and gender Steet Couture was born.

Client: De Bijenkorf
Photographer: Lois Cohen
Art Director: Gwendolyn Witkin
Set Dresser: Katja Mihalova

De Bijenkorf Magazine - december 2018

For the 2018 December issue of the Bijenkorf Magazine, I have assisted on the set of the editorial (spread page). The final image consists of several individual pictures that are composed into one spread page.

Client: De Bijenkorf
Photographer: Marc de Groot
Art Director: Gwendolyn Witkin
Set Dresser: Katja Mihalova

The Rituals of Holi is the newest, most colorful Rituals line, specially developed for teenagers. The source of inspiration was an age-old Indian tradition that celebrates the arrival of a new, colorful season and shows that life should be fun and not too serious and that you as a person should be authentic and not perfect.

The Ritual of Yalda is Rituals newest winterspecial collection and is inspired  by ancient Persian celebration of the new year. 

Client: Rituals
Photographer: Jasper Abels
Art Director: Gwendolyn Witkin
Set Dresser: Katja Mihalova