Concept Pitch for Vendingland, – one of the biggest providers of vending machines in the Netherlands. The brief was to develop an innovative Vending Food Concept for a set location in Amsterdam (Lelylaan) in cooperation with Thuisbezorgd. For this pitch, I provided a target, market and trend research along with a visualized concept idea for the first self-service lunchroom in the Netherlands. Proposal for concept, franchise name and  spacial design.